TASK A : PROACTIVE

Proactive：Datuk Jimmy Choo

Cambridge dictionaries stated the word of proactive can be described as a person who taking action by causing change and not only reacting to change when it happens or in simple word the person  are ready before something happens because they are proactive. An entrepreneur that has a proactive characteristic they know the right time to grab an opportunity for their business which they possess the goals of what they willing to do and work in a directed way to achieve it.

 His name is synonymous with world shoe. He is the one recognized of world famous shoemaker and shoe designer. Datuk Jimmy Choo was born in Penang, Malaysia and he became a Malaysian pride. Since childhood, he already been exposed to the technique of making shoes as his father’s a full time shoemaker. Proactive attitude shown by Jimmy Choo is that he is responsible for making decisions about the direction of his company Jimmy Choo Ltd. He will think what the best for his company and know how to attract his customers by maintaining the quality of shoes that he designed. He serves as a consultant for his company where he needs to consult with external parties on their preferences in order to produce the best designs. Besides, he also gives a personal opinion to the customer’s about which designs suit with the customer’s taste. Indeed, He personally becomes personal shoemaker for Princess Diana during her lifetime.

He also acts as distributor for allocating the resources either to marketing or management section and other parts in the company. Jimmy Choo also acted as an informer for his company. He became a diffuser for the new designs in his boutique, make promotions, offer discounts, special servicing and so on to attract customers. He is also a spokesman for the release of his shoes in the media society. His role as a leader and founder of his company is really important and he has proved it to society when he is the first Malaysian to be awarded OBE awards “Order of the British Empire” from Queen of England, Queen Elizabeth II.

A proactive entrepreneur usually has a mature personality to sustain an intentional action in the face of potential influence in the situation as well as in the environment of business. Jimmy Choo is the one who is already set in their mind to take control of the environment around them.